Chinese Firm Buying AMC Movie Theater Chain

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  • TAG : Investor Relations - Corporate Profile - AMC Theatres
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  • Innovation: Theater chain AMC plans to spend $600m installing recliners in 1,800 theaters across America to attract high-paying customers. Recliners have already been installed in this AMC movie theater in Braintree, Massachusetts (pictured)

    On Friday the AMC movie theater chain scrapped its tone deaf idea of attracting millennials to its theaters by allowing movie-goers to text while watching films. AMC says the proposal it floated this week has been relegated to the cutting room floor.

  • On Friday the AMC movie theater chain scrapped its tone deaf idea of attracting millennials to its theaters by allowing movie-goers to text while watching films. AMC says the proposal it floated this week has been relegated to the cutting room floor.

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